Aside from all the content required by law, every word and symbol on a wine label has meaning. To the vinter if no one else. Our label is no exception. Its story begins nearly three millenium ago. In those days the Celtic people ruled all of Europe and parts of Asia Minor. Long before Christianity they were a simple, uneducated people greatly influenced by the Druid beliefs. It was a time of myths and legends and a belief in magic, when dragons ruled the skies and fairies danced in the forests. From adolescence I felt a spiritual connection to these mystical times. Through my thirties and mid-forties I was a volunteer Firefighter. I began equating fire to the dragon and adopted the moniker Dragonslayer. It was through this connection that the name "Dragon's Lair" was developed.
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Dragons are the source of all magic. They are the symbol of strength and wisdom. It seemed only natural to use an heraldic dragon to represent our product.